The identity/identities of individuals but also on a group level is/are one of the topics for which there has been special interest in the academic circles in the past few decades.
Ethnic mosaic of the Western Balkan countries have special methodological value for various reasons. First of all, ethnic minorities, with some minor exceptions, have indigenous character, and have settled in the region at least several centuries ago. Actually, there is a constant debate on the question of “who was there first”, i.e. Macedonian Slavs or Macedonian Albanians in today’s Republic of Macedonia? Who settled down in Bosnia – Serbs, Croats or another, distinct group? How much rights to Croatia have Croatian Serbs? How Serbian is Vjvodina and Sandžak Novi Pazar? Is Epir Albanian or Greek region?
Secondly, most of the major minority groups have a kin-state in the region.
Discrimination is one of the most common forms of human rights violations. In multi-ethnic, multi-confessional diverse societies such as the Macedonian one of the most evidently protected discriminatory ground is ethnicity,
Countries’ reasons to institutionalize minorities’ accommodation vary significantly. In some places, minority accommodation is based on historical arrangements, such as the accommodation of linguistic minorities in Belgium and Canada.
The paper has a twofold purpose: to offer some theoretical considerations on the image of “the other” and role of media in ethnic and national stereotyping; and to fill in this frame with examples from Bulgarian printed media in the 1990s
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